After France Europe and after Europe, America. This is the route traced by eCab for its development strategy. The app designed for taxis to face the Uber surge continues its course. Accessible in France, Belgium and the Netherlands, it will be operational in Canada. The first city to adopt it is Vancouver.
ECab is now available from four taxi companies (Yellow Cabs, Vancouver Taxi, McLure’s and BlackTop) that unite their fleet of 600 drivers to compete with Uber . Like its Californian competitor, the application allows to pay with a smartphone, to choose a type of vehicle, to obtain an estimate of the price of the race and to note the driver and his vehicle.
Federating the fleet of four taxi companies
But first and foremost, Caroline Bauer, representative of the Vancouver Taxi Association, wants to ensure better service in the hot hours of the day by unifying businesses. “During peak hours, we had difficulty satisfying some of our customers … By integrating 4 companies within the application, consumers have quick access to the nearest vehicle, no matter the company.”
If the choice to start in Vancouver is explained by the size of the city, the eCab welcome is also explained by the tense relations in France between the Vancouver and Uber taxis.
As of 2012, Travis Kalanick , founder of Uber, launched its service there. After only six months of activity, he had to abandon the city following a text that imposed on his VTC a minimum tariff of 75 dollars per race.
Two years later, Uber’s return, which started with a recruitment campaign, was blocked by a complaint from four companies, those who signed with eCab. In a statement, the US group denounced “the unique goal of the Vancouver taxi industry to protect its own cartel, to the detriment of consumers and its own drivers.”